Scattered data
Numbers live in spreadsheets, dashboards, and someone's head. By the time you assemble the picture, it's already out of date.
The operating system for founder-led teams
Whitewater OS
Chaos, resolved into one clear current.
Priorities, weekly meetings, live scorecards, and an agentic AI assistant in one closed loop, so scaling feels less like whitewater and more like steering.
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The problem
Keeping your head above water shouldn't be the job
Growing teams don't drown in one big wave. They drown in a hundred small ones: data in five places, meetings that decide nothing, and tools that were never built to work together.
Meeting overload
Status meetings multiply, decisions stall, and the real work happens in the gaps between calendar blocks.
Tools that don't fit
A project tool here, a docs tool there, a scorecard bolted on. Five subscriptions, and still no single source of truth.
Whitewater replaces the pile with one closed loop.
The platform
One platform, your entire operating rhythm
Plan, work, coach, meet, measure, and scale: the whole operating loop in one place, built for teams of 10 to 50.
Strategy & vision plan
Set quarterly priorities and a vision your whole team can actually see.
Projects & tasks
Turn priorities into work with owners, due dates, and momentum.
Miranda, the AI assistant
Open it anywhere: it coaches you, does tasks for you, and drafts whole plans from your spreadsheets. Meet Miranda
Meeting intelligence
Run weekly Pulse meetings that decide things and end on time.
Live scorecard
One set of numbers, updated in real time, not rebuilt every Monday.
Multi-team, multi-org
Roll the same rhythm across teams and companies as you grow.
Miranda
The AI assistant that moves you in
Miranda is the agentic AI woven through every corner of Whitewater OS. Open it from anywhere and it already knows where you are, reading the same plan, meetings, and numbers you do. Ask how to do something and it walks you through it. Ask it to just handle it, and it does, and it keeps working even after you navigate away.
It is also the fastest way in. Upload the spreadsheets you run the business on today, whether they come from Ninety.io, Bloom Growth, or a shared drive, and Miranda drafts your projects, tasks, priorities, and scorecard from what it finds, for you to approve in one click. Nothing is written until you confirm it.
- Drop in CSV, XLSX, PDF, DOCX, or PPTX files
- Drafted projects, tasks, priorities, and metrics in bulk
- One click to confirm all, nothing written without you
- An included AI allowance with every Pro seat
The co-founders
Built by an operator who's been in the water, and an engineer who builds for millions
Whitewater wasn't designed in a lab. It was founded by two people: an operator and an engineer. The software that carries it is engineered by the technical co-founder, a career software engineer with more than twenty years of professional software development, a staff engineering leader who has led engineering for many years at one of the world's largest companies, whose software helps serve millions of people.
The operating method inside it was earned by Brent Staton, an operator who scaled a real company and needed a way to keep the whole team steering in one direction. The numbers below are his story.
100+
Employees scaled
4
Divisions run
10+
Years operating
Nationwide
Footprint built
“We were running our operating system in three different tools and a pile of spreadsheets. Whitewater replaced all of it, and our team actually uses it every week.”
Brent StatonFounder, RS Group (#799 Inc. 5000) Pricing
Simple pricing, no surprises
One plan, one price per seat. More than a meeting tool, less than an enterprise platform.
Self-serve Pro
$19.99 /seat/mo
The full closed loop for your whole team: coaching, scorecards, meetings, and multi-team. Start with a free 30-day trial, no credit card.
Start free trial Enterprise
Custom pricing
Unlimited seats, SSO, and custom terms for holding companies and scaling operators, rolled out across every entity you run.
Talk to salesFree 30-day trial with every module, no credit card. See the full pricing & comparison →
Security
Your data is safe with us
TLS in transitEncrypted on every connection.
Encrypted at restAt rest via our storage providers.
Organization-level isolationClean walls between every organization.
Role-based access controlThe right people in the right views.
No data sellingWe never sell personal information.
No AI trainingNever trained on your data.
Yours to exportRead-only and exportable, retained at least 90 days.
Ready to stop bailing and start steering?
Start a free 30-day trial and run your whole company on one calm, connected loop. No credit card, cancel anytime.
Free 30-day trial · Cancel anytime · No lock-in