One plan, one price. Pro is $19.99 per active seat per month, with every module included and
a 30-day free trial to start, no credit card. Enterprise adds SSO and unlimited seats for
teams that need it. Everything is cancel-anytime with no lock-in, and if you stop paying your
data is set to read-only until you come back, and stays retrievable and exportable for at least 90 days.
Plans
One plan, one price per seat
Pro is a single per-seat price, billed monthly, with every module included. A seat is an
active member of your organization, so you only ever pay for the people actually using it.
When you outgrow self-serve, Enterprise adds SSO, unlimited seats, and custom terms.
Self-servePro
$19.99 / seat / mo Billed monthly · per active member
The full closed loop for founder-led teams: strategy, execution, coaching, meetings, and a live scorecard in one place, priced per active member. Start with a 30-day free trial that includes every module, no credit card required.
30-day free trial, no credit card
Every module: plan, work, coach, meet, measure, scale
Unlimited teams and multi-org workspace
AI coaches and Miranda, with an included usage allowance per seat
For holding companies and scaling operators who need one cockpit across every entity, with single sign-on and terms tailored to how you run. Unlimited seats, custom pricing, and hands-on rollout across every company you operate.
Every plan includes:Encryption in transit and at restOrganization-level isolationNo AI training on your data
Where it fits
More than a meeting tool, less than an enterprise platform
Ninety.io is a solid meeting tool. Asana and Monday are solid project tools. Whitewater
goes further than either, connecting your strategy to your daily execution in one closed
loop, without the weight or the price of an enterprise platform. Here is how the
capabilities line up, using the same honest labels for everyone.
Capability
Whitewater
Ninety.io
Asana / Monday
Strategy and vision planning
Included
Limited
Not included
Quarterly priorities
Included
Included
Limited
Weekly pulse meetings
Included
Included
Not included
Live scorecard
Included
Limited
Not included
Projects and tasks
Included
Limited
Included
AI coaches
Included
Limited
Not included
Meeting request and approval workflow
Included
Not included
Not included
Multi-org and multi-company
Included
Not included
Paid add-on
All-in-one, no tool juggling
Included
Not included
Not included
An honest read of the table: if all you want is a better weekly meeting, a dedicated meeting
tool will do it, and if all you want is task tracking, a project app will do it well.
Whitewater is built for the founder who is tired of paying for both, gluing them together
with spreadsheets and exports, and still walking into Monday without one trustworthy picture
of the business. Everything here shares a single source of truth, so the numbers in your
scorecard, the priorities in your plan, and the tasks in your projects are the same numbers,
priorities, and tasks your weekly meeting runs on. See what is inside the
platform, module by module.
Pricing questions
The fine print, in plain language
The questions founders ask about paying for Whitewater. The rest live in the
full FAQ.
What happens after the 30-day free trial?
You get every module free for 30 days with no credit card, so you are running on your real operating data from day one. The trial runs on a starter AI allowance for the coaches and Miranda; a paid plan adds a larger monthly allowance per seat. If you subscribe, Pro is $19.99 per active seat per month, billed monthly. If you decide not to, your organization simply goes read-only, so you keep viewing and exporting everything, and your data stays retrievable and exportable for at least 90 days while writes are paused. There is no annual contract and no lock-in, so you only ever pay for the month you are in.
Can I cancel anytime?
Yes. Pro is cancel-anytime, with no lock-in, no long-term contract, and no penalty for leaving. Cancellation takes effect at the end of the billing period you are in, and after that your organization goes read-only rather than being deleted. Nothing is deleted for cancelling or for non-payment: your data stays retrievable, and export is always available, for at least 90 days after a subscription ends. You can ask us to delete your organization at any time; beyond that 90-day window, remaining data is liable to deletion at our discretion, though in practice we tend to keep it longer. We would rather you stay because the weekly loop is working than because leaving is painful.
How does AI usage billing work?
Every Pro seat includes an allowance of AI usage for the coaches and Miranda. By default, when your organization reaches that allowance, AI features pause, so you are never charged for overage unless an administrator turns overage billing on. With it enabled, additional usage is billed through your subscription at what the usage costs us plus a small margin. You are always in control of whether AI usage can run past the included allowance.
Can you help us migrate from Ninety, Bloom, or spreadsheets?
Yes, and it is part of onboarding. We help you import your vision plan, quarterly priorities, live scorecard, and accountability chart from Ninety.io, Bloom Growth, or the spreadsheets you run today, so you start on your real operating data instead of an empty workspace staring back at you. Most teams are running their first real pulse meeting on Whitewater inside the first week, on their own numbers, which tends to answer more questions than any demo. If your setup is unusual, tell us what you run today and we will map it before you commit.
Ready to try it on your own numbers?
Start a free 30-day trial with every module, no credit card. Run your first real pulse
meeting on your own data this week, and only subscribe if it earns its place.