Pricing

Simple pricing, no surprises

One plan, one price. Pro is $19.99 per active seat per month, with every module included and a 30-day free trial to start, no credit card. Enterprise brings consolidated, custom terms to operators running several companies. Everything is cancel-anytime with no lock-in, and if you stop paying your data is set to read-only until you come back, and stays retrievable and exportable for at least 90 days.

Free 30-day trial · No credit card

Plans

One plan, one price per seat

Pro is a single per-seat price, billed monthly, with every module included. A seat is an active member of your organization, so you only ever pay for the people actually using it. Running more than one company? One login runs several organizations on every plan, and each organization has its own 30-day free trial and its own per-seat Pro subscription, billed separately. Enterprise brings them all under one set of consolidated, custom terms.

Self-serve Pro

$19.99 / seat / mo Billed monthly · per active member

The full closed loop for founder-led teams: strategy, execution, coaching, meetings, and a live scorecard in one place, priced per active member. Start with a 30-day free trial that includes every module, no credit card required.

  • 30-day free trial, no credit card
  • Every module: plan, work, coach, meet, measure, scale
  • Unlimited teams and multi-org, all from one login
  • Miranda, the agentic AI assistant, with an included usage allowance per seat
  • Connect ChatGPT and Claude through MCP
  • Live scorecard with history
  • Cancel anytime, no lock-in

Free 30-day trial · No credit card

Enterprise

Custom pricing Unlimited seats · contact sales

For holding companies and operators running several companies who want consolidated, custom terms across all of them. Unlimited seats, custom pricing, and hands-on rollout across every company you operate.

  • Everything in Pro, with a custom AI allowance
  • Consolidated, custom terms across your companies
  • Unlimited seats across every organization
  • Priority support and a dedicated contact
  • Single sign-on (SSO), on the roadmap
Talk to sales

Every plan includes: Encryption in transit and at rest Organization-level isolation No AI training on your data

What you get

What every Pro seat includes

One price per seat covers the whole product. There is no feature tier to climb and no separate AI subscription to buy.

  • Every module, from day one

    Your vision plan, quarterly priorities, weekly pulse meetings, live scorecard, goals, projects and tasks, recurring Currents, and the roles chart. Nothing is switched off by plan, so your whole team works in the full product from the first day of the trial.

  • Miranda, with AI usage included

    Every Pro seat comes with a monthly allowance of Miranda usage, and your team's allowance grows with each seat you add. Miranda is part of the seat price, not a separate AI subscription.

  • No surprise AI bills

    When your team reaches its allowance, AI features pause until your next billing period. Overage billing stays off unless an administrator turns it on, and then extra usage is billed at what it costs us plus a small margin.

  • No higher plan to unlock

    Every feature we ship is in every Pro seat, and none is held back for a higher plan. Enterprise is for operators who want consolidated, custom terms across several companies, and it comes with a larger file storage limit.

  • Every company you run

    One login runs several organizations on every plan. Each organization starts its own 30-day free trial and carries its own per-seat Pro subscription, billed separately.

  • Leave anytime, with your data

    Pro is billed monthly with no annual contract, and you can cancel anytime. Export your data whenever you like, even once your organization is read-only, and it stays retrievable and exportable for at least 90 days after a subscription ends.

The value

Why teams pay more for Whitewater

Per seat, Whitewater is not the cheapest tool you will compare. We would rather say so plainly and show you what the price pays for, so you can judge it on the work it does, not on the number alone.

The AI is in the seat, not sold on top

Miranda is included with every Pro seat, with a usage allowance that grows as your team does. There is no AI tier to upgrade to and no second subscription to manage. Overage is off unless you turn it on, so what you pay each month is the seat price unless you decide otherwise.

One system instead of a stack

Your vision plan, priorities, scorecard, pulse meetings, goals, projects, and tasks share one source of truth, so the numbers in your weekly meeting are the numbers in your plan. If today you run a meeting tool, a project app, and the spreadsheets that connect them, compare Whitewater with that whole stack, not with one piece of it.

You set it up yourself, in an afternoon

Upload the spreadsheets and exports your team works from today, and Miranda drafts your priorities, projects, tasks, and metrics for you to approve with one click. There is no import service to wait on, and our team still helps with the move as part of onboarding if you want a hand. For comparison, Ninety's help center says that as of September 2026 it has no self-service bulk upload tool, and its support team handles uploads instead.

Miranda does the work, and you approve it

Ask Miranda to draft next quarter's priorities, turn a spreadsheet into tasks, or build a board deck, and it does the work, carrying on after you navigate away. Every change it makes to your data waits for your Confirm, so nothing happens behind your back.

The coaching comes with the software

The operating method is built into every module, and Miranda coaches as you work: sharpening a priority, preparing the pulse meeting, flagging a number that is off track. Your team can run the weekly rhythm on its own, without booking an outside coach to keep it going.

The fairest test is your own numbers. The trial includes every module for 30 days with no credit card, so you can weigh the price against the work it takes off your plate before you pay anything.

Where it fits

More than a meeting tool, less than an enterprise platform

Ninety.io is a solid tool for meetings, priorities, and scorecards. Asana and Monday are solid project tools. Whitewater brings both halves together, connecting your strategy to your daily execution, projects included, in one closed loop, without the weight or the price of an enterprise platform. Here is how the capabilities line up, using the same honest labels for everyone, including the rows where we are level.

Capability WhitewaterNinety.ioAsana / Monday
Strategy and vision planning Included Included Limited
Quarterly priorities Included Included Limited
Weekly pulse meetings Included Included Limited
Live scorecard Included Included Limited
Projects and tasks Included Limited Included
Miranda, the agentic AI assistant Included Limited Included
Upload a spreadsheet, approve drafted projects and tasks Included Limited Included
AI that keeps working after you navigate away Included Via ChatGPT/Claude connector Included
AI-generated spreadsheets, decks, and reports Included Via ChatGPT/Claude connector Limited
Works with ChatGPT and Claude Included Thrive and Legacy plans Included
Meeting request and approval workflow Included Not included Limited
Multi-org and multi-company Included Included Included
All-in-one, no tool juggling Included Limited Limited

Competitor capabilities as published on their own websites and help centers, checked October 2026.

An honest read of the table: if all you want is a better weekly meeting, a dedicated meeting tool will do it, and if all you want is task tracking, a project app will do it well. Whitewater is built for the founder who is tired of paying for both, gluing them together with spreadsheets and exports, and still walking into Monday without one trustworthy picture of the business. Everything here shares a single source of truth, so the numbers in your scorecard, the priorities in your plan, and the tasks in your projects are the same numbers, priorities, and tasks your weekly meeting runs on. On AI, the labels are honest too. Ninety's Ask Maz answers questions and creates items from a conversation, and since September 2026 Ninety's Thrive and Legacy plans also connect to ChatGPT and Claude, so those assistants can work with your Ninety data from their own apps. Asana and Monday include AI agents in their paid plans, metered by requests or credits. Miranda is built into Whitewater itself: it turns your spreadsheets into drafted work, keeps working after you navigate away, and hands you finished files, with an AI allowance included in every Pro seat. And if your team already works in ChatGPT or Claude, Whitewater connects to both through its MCP server on every plan, including the free trial. See what is inside the platform, module by module.

Pricing questions

The fine print, in plain language

The questions founders ask about paying for Whitewater. The rest live in the full FAQ.

What happens after the 30-day free trial?

You get every module free for 30 days with no credit card, so you are running on your real operating data from day one. The trial runs on a starter AI allowance for Miranda; a paid plan adds a larger monthly allowance per seat. If you subscribe, Pro is $19.99 per active seat per month, billed monthly. If you decide not to, your organization simply goes read-only, so you keep viewing and exporting everything, and your data stays retrievable and exportable for at least 90 days while writes are paused. There is no annual contract and no lock-in, so you only ever pay for the month you are in.

Can I cancel anytime?

Yes. Pro is cancel-anytime, with no lock-in, no long-term contract, and no penalty for leaving. Cancellation takes effect at the end of the billing period you are in, and after that your organization goes read-only rather than being deleted. Nothing is deleted for cancelling or for non-payment: your data stays retrievable, and export is always available, for at least 90 days after a subscription ends. You can ask us to delete your organization at any time; beyond that 90-day window, remaining data is liable to deletion at our discretion, though in practice we tend to keep it longer. We would rather you stay because the weekly loop is working than because leaving is painful.

How does AI usage billing work?

Every Pro seat includes an allowance of AI usage for Miranda. By default, when your organization reaches that allowance, AI features pause, so you are never charged for overage unless an administrator turns overage billing on. With it enabled, additional usage is billed through your subscription at what the usage costs us plus a small margin. You are always in control of whether AI usage can run past the included allowance.

Can you help us migrate from Ninety, Bloom, or spreadsheets?

Yes, and there are two ways to do it. The self-serve way: upload the spreadsheets and exports you run today straight into Miranda, and it drafts the priorities, projects, tasks, and metrics it finds in them for you to approve with one click, so you can move off Ninety.io, Bloom Growth, or a shared drive on your own, in an afternoon. And hands-on help is part of onboarding: we will help you bring over your vision plan, quarterly priorities, live scorecard, and roles chart so you start on your real operating data instead of an empty workspace staring back at you. Most teams are running their first real pulse meeting on Whitewater inside the first week, on their own numbers. If your setup is unusual, tell us what you run today and we will map it before you commit. See how switching works, tool by tool.

Ready to try it on your own numbers?

Start a free 30-day trial with every module, no credit card. Run your first real pulse meeting on your own data this week, and only subscribe if it earns its place.

Free 30-day trial · No credit card · Cancel anytime