Privacy Policy

What this site collects

This marketing site is a set of static pages. It collects personal data through the contact form, which asks for your name, email address, and message, and through the cookies and similar technologies described below, including those we use to measure our advertising where they are allowed to run.

There is no account, no login, and no database on this site. When you submit the contact form, your name, email, and message are sent to us as an email and held in our inbox. We use them only to read and reply to your enquiry.

Spam protection and hosting

The contact form is protected by Cloudflare Turnstile, which checks that a submission comes from a person rather than a bot. To do that, Turnstile sends a challenge token and your IP address to Cloudflare for verification. Cloudflare acts as our processor for this.

The site is hosted on Cloudflare Pages. As the hosting provider, Cloudflare processes standard request information, such as your IP address, request metadata, and server logs, to serve the pages and keep the site secure.

Cookies and similar technologies

Cookies are small files a website stores in your browser. Similar technologies, such as pixels and tags, are pieces of code that send information about your visit to the company that provides them. This site uses the following kinds:

• Essential security cookies. Cloudflare's infrastructure may set cookies that keep the site secure, for example __cf_bm and cf_clearance.
• Cookieless analytics. We use Cloudflare Web Analytics, which does not use cookies, to understand our traffic in aggregate.
• Advertising measurement. Cookies and similar technologies set by us and by our advertising partners to measure and improve our ads, and a cookie that remembers your choice about them, as described in the next two sections.

Advertising measurement

We advertise Whitewater OS on other companies' platforms. To measure and improve those ads, this site uses cookies and similar technologies, such as pixels and tags, provided by our advertising partners. For example, we advertise on Facebook and Instagram, which belong to Meta, and this site uses the Meta Pixel, a piece of code provided by Meta.

When these technologies run, they send the advertising partner information about your visit. This can include the address of the page you are viewing, the page that referred you, technical details about your browser and device, your IP address, identifiers stored in cookies, and the actions we measure, for example page views and clicks on our free-trial buttons.

These technologies can also set cookies on whitewateros.com. The Meta Pixel, for example, sets _fbp, which lets Meta recognize your browser across visits, and _fbc, which records the ad click that brought you here when you arrive from one of our ads on Meta. Each lasts 90 days.

Our advertising partners use this data to report on and improve the performance of our ads, and may also use it for their own purposes, as described in their own privacy policies, such as Meta's Privacy Policy.

When you follow a link from this site into the Whitewater OS app, we add the campaign tags from the link that brought you to this site (the utm_ values, such as the campaign name) so we can tell which campaign led to a trial. Where ad measurement is allowed for you, we also pass along the ad click identifier an advertising partner added to that link, such as Meta's fbclid. This site keeps those values in your browser's session storage until you close the tab, and uses them only to build those links.

Your choices about ad measurement

In the European Union, the European Economic Area, the United Kingdom, the Channel Islands, the Isle of Man, Gibraltar, and Switzerland, ad measurement does not run on this site unless you accept it in the banner we show you. We work out your country from the approximate location of your internet connection, as reported by our hosting provider, Cloudflare. If it cannot be determined, we ask anyway.

Everywhere else, ad measurement is on by default, and you can turn it off with the control below. The "Do not sell or share my personal information" link at the foot of every page leads there.

Wherever you are, if your browser sends a Global Privacy Control signal, we treat it as an opt-out: ad measurement stays off, and we do not ask. The older Do Not Track signal does not change how this site behaves.

When you make a choice, in the banner or with the control below, we remember it in a cookie named ww_ad_consent on whitewateros.com for 180 days. The Whitewater OS app at app.whitewateros.com reads the same cookie, so one choice covers this site and the app, wherever you make it. You can change it at any time, here or in the app. Clearing your cookies clears it too.

Turning ad measurement off stops it on this site and removes our advertising partners' cookies from this site. It does not delete data they have already received.

Selling and sharing

This site does not sell or rent your personal data for money. Some US state privacy laws, such as California's, can treat advertising measurement like ours as "selling" or "sharing" personal information, which is why every page links to the opt-out described above.

The product privacy policy

Whitewater OS, the product, has its own detailed privacy policy covering accounts, your organization's workspace data, the AI features, the companies that process product data, retention, and your rights. That is the policy governing your use of the product, and it is kept current in the app: app.whitewateros.com/legal/privacy.

Contact

This site is operated by Whitewater Intelligence LLC, Chamblee, Georgia, USA. For any privacy question about this website, email sales@whitewaterintelligence.com.